Water Words That Work – Social Marketing Web Site
“Water Words that Work” is a web site that provides a four step method that state drinking water programs and water utilities can use to translate scientific studies, government reports, raw data, and other professional materials into communications that are meaningful and compelling for everyday citizens. This is a great resource for developing social marketing messages that turn passive environmental awareness into community action. States can use this web site to help when writing or speaking about the value of water, source water protection, and more. Visit the web site to find out more at: http://waterwordsthatwork.com/the-method/.
