The Challenge for Water Conservation Starts Now

During the month of April, cities and residents can participate in the annual National Mayor’s Challenge for Water Conservation. The challenge asks residents to take a series of informative, easy to use pledges online at www.mywaterpledge.com to conserve water, energy and other natural resources on behalf of their city. The approach is designed to reward residents for positive conservation behavior, provide immediate feedback with real time results that can be measured against neighboring cities, set achievable goals and put a spotlight on public role models to encourage behavioral change. Last year residents from more than 3,600 cities participated. Municipal officials who add their name to the online endorsement page at www.wylandfoundation.org/mayors receive a comprehensive toolkit with resources including broadcast ready PSA’s, graphics and blogs. Learn more.